1. Assam CM Himanta Biswa Sarma shares visuals of the first potato dispatches from Dibrugarh on March 4.
2. Sarma emphasizes the start of supplying 50,000 tonnes of potatoes to PepsiCo’s Assam factories.
3. The dispatches follow PepsiCo’s significant investment of ₹778 crore in Assam in September 2023.
Dibrugarh, March 04: Assam Chief Minister Himanta Biswa Sarma recently shared visuals of the first dispatches of truckloads of potatoes from Dibrugarh on March 4.
Taking to social media platform X, Sarma highlighted the significance of the dispatches, which began supplying 50,000 tonnes of potatoes to PepsiCo’s factories in Assam.
Following PepsiCo’s ₹778 cr investment in Assam on September 2023, our farmers will be supplying 50,000 tonnes of potatoes to the company’s factories.
Sharing some visuals of the first dispatches which have began from Dibrugarh District.@BimalBorah119 @PepsiCo pic.twitter.com/LBOkNPkqoA
— Himanta Biswa Sarma (@himantabiswa) March 4, 2024
PepsiCo India’s substantial investment of ₹778 crore in Assam in September 2023 paved the way for this collaboration.
The company’s new food-centric manufacturing plant in Nalbari aims to tap into the northeastern markets and is scheduled to commence operations in 2025.
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Expected to create direct and indirect employment opportunities for about 500 individuals, the plant underscores PepsiCo’s commitment to supporting regional farmers by leveraging advanced technology and quality seeds.
With a focus on sourcing potatoes for Lay’s, PepsiCo’s flagship brand, the plant is projected to drive the demand for cold storage facilities, with an estimated capacity of 60,000 tonnes shortly.
Eugene Willemsen, CEO for Africa, Middle East & South Asia at PepsiCo, stressed the importance of expanding capacity in India, a rapidly growing market for the company since its inception in 1989.
