1. Zomato CEO Deepinder Goyal asserts potential rollback of ‘Pure Veg Fleet’ amidst social backlash.
2. The ‘Pure Veg Fleet’ seeks to maintain food purity, preventing cross-contamination between differing dietary preferences.
3. Goyal emphasizes the initiative’s non-discriminatory nature, promising swift action if negative consequences arise.
New Delhi, March 20: Zomato CEO Deepinder Goyal stated that the company would reconsider its ‘Pure Veg Fleet’ if significant negative social impacts persist.
Goyal clarified that the initiative aimed to prevent any cross-contamination between vegetarian and non-vegetarian orders.
He assured that the participation in the veg delivery fleet would not discriminate based on delivery partners’ dietary preferences.
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Goyal emphasized Zomato’s commitment to reversing the change if it leads to adverse societal consequences.
Despite facing criticism online, Goyal noted an overwhelmingly positive response, especially from young customers.
Earlier, Zomato introduced ‘Pure Veg Mode’ and ‘Pure Veg Fleet’ to cater to 100% vegetarian customers’ dietary preferences.
The announcement sparked a debate, with some users criticizing it as casteist, while others supported it as respecting vegetarians’ choices.
Arguments ranged from concerns about casteism to supporting vegetarian preferences and acknowledging the large market for vegetarian food in India.
