West Bengal, 13th November: Bengal BJP’s Twitter handle crossed 2 lakh followers just 6 months before the assembly election in the state. Bengal BJP shared the news on Twitter and thanked all the followers.

Twitter is common in Bengal whether it is the war between the TMC ruling government and Governor Jagdeep Dhankhar or the allegations politics of saffron and TMC.

Bengal BJP had opened their Twitter account in 2015 but the usage is increasing as the day of the election is hitting up the state.

Twitter and political messaging were an integral duo in the electoral success of the Bharatiya Janata Party (BJP) since 2014.

Twitter revolves around quick and short pieces of communication, thereby not appearing to be a conducive medium for the traditional style of political messaging.

At the same time, the evolution of the information ecosystem has engendered a preference for shorter pieces of communication like quick news bytes over nuanced, long-form narratives among a large proportion of individuals.

Subsequently, the platform became an effective tool to amplify certain talking points which are intended to elicit a reaction from the individuals against a well-thought-out response.

This in turn led to Twitter being dominated by groups that act in a concerted fashion, many of which are politically and culturally rooted. In India, while other political parties have also taken to Twitter, as of date, none of them stand a chance against the BJP. Campaigns run by other political parties are mostly of lesser intensity apart from a few instances.