Naara Aaba

Itanagar, March 15: A wine company from Arunachal Pradesh called ‘Naara Aaba‘, impressed the judges of Shark Tank India. Impressed with the pitch, Shark Vineeta Singh, and Shark Vikas came on board.

Taking to Twitter, ‘Naara Aaba’ wrote “It’s not every day you get to swim with the sharks and steer your future in a brighter direction. We are beyond thrilled to be part of Shark Tank India Season 2 and have Shark @vineetasng and Shark Vikas come onboard with us.”

Arunachal CM Pema Khandu took a tweet to appreciate and wrote, “Inspiring journey of Ms Tage Rita from Agri-engineer to a successful entrepreneur. Her creation of the brand @Naara_aaba has carved a niche for itself. Congratulations to her on raising funds from @sharktankindia. Her start-up will encourage many women to follow in her footsteps.”

On the other hand, Arunachal Pradesh MLA Chowna Mein taking to Twitter wrote “Extremely proud of Smt Tage Rita ji for creating wine tourism in Arunachal Pradesh via @Naara_aaba and representing our State in @sharktankindia.”

All you need to know about India’s first organic kiwi wine

‘Naara Aaba’

Naara Aaba’s journey began in 2017 with the concept of preserving organically harvested kiwis in the region through wine-making. Arunachal Pradesh has a lush environment where exotic fruits such as kiwis, pears, peaches, and plums thrive.

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Previously, however, the harvested fruits were not properly marketed, resulting in the fruits decaying in waste.

Tage Rita, the company’s founder, had the vision to revitalise the local farming community by sourcing their harvest to make wines while preserving the nutritional values of the exotic fruits. Naara Aaba, India’s first organic kiwi wine, was born in this manner.

Naara Aaba, India’s first organic kiwi wine, was born in this manner. The Naara Aaba winery, located in Hong Village in Ziro Valley, gradually churned out delicious kiwi wines that travelled to new markets and are now available in Arunachal Pradesh, Assam, and Meghalaya by combining the tradition of wine-making with advanced & sustainable technology.