Arunachal tourism

Itanagar, Dec 25: To gain the attention of tourists from around the world, the Arunachal Pradesh department of tourism recently announced a digital campaign through the journey of four women bikers.

As we all know the state is often referred to as the land of dawn-lit mountains, Arunachal Pradesh is the first Indian soil to greet the rising sun. Despite being rich in natural flora and fauna, Arunachal Pradesh state still happens to be one of the least explored regions in India.

The 4-day long women’s biking expedition has been flagged off on 14th December 2022 by The Hon’ble Chief Minister, Pema Khandu at the Pasighat, East Siang district.

Ninong Ering HMLA, Kaling Moyong, HMLA, Abu Tayeng, Director Tourism, Arunachal Pradesh, and Bipul Chandra, Managing Director, Ducati India were present during the flag-off.

Chief Minister of Arunachal Pradesh Pema Khandu was also quoted saying, “It is a moment of pride for us to promote women empowerment and safety for solo travelers within the state. With this campaign, the government wants people to know more about our state, showcase the ease of traveling, and boost tourism which will help in boosting the local economy and people’s livelihood in the state. Through the bike expedition, we would like to project our state’s natural beauty and its rich culture to the whole country and the world.”

This campaign is launched to bring forth Arunachal Pradesh the way it is – real, raw, and local. During the four-day-long expedition, the bikers explored the state beyond its scenic beauty. They have visited and spent time with the indigenous tribes of the state, tried local cuisine, and partook in local cultural dance performances.

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The bikers also witnessed Orange Festival in Dambuk which is India’s first adventure and music festival. The orange festival had adventure activities like zip-lining, dirt biking, river rafting, and camping. The festival had an envious line-up of live bands like Kayan, Big Mountain, Swanky Tunes, amongst others, and also offered local cuisine and wine made by the locals.

With this campaign, the state tourism department is all set to open its doors to the world to come and experience the towering hills, breathtaking landscapes, mesmerizing natural surroundings, waterfalls, and monasteries.