Assam, March 19: An Assam-based start-up has launched a tea after Ukrainian President Volodymyr Zelenskyy to honour his valour and courage. The Zelenskyy brand of blended Assam tea has been launched by Ranjit Baruah, Founder-Director of Aromica Tea.
The Volodymyr Zelenskyy is a blend of Assam CTC and handcrafted orthodox tea. The Zelenskyy tea is inspired by the courage and valour of the Ukrainian President.
“The basic idea is to honour the valour and courage of the Ukrainian president who rejected the US offer to escape war-torn Ukraine. Zelenskyy said he does not need a free ride but ammunition. This shows his character,” Baruah said.
A new Assam tea blend called Zelenskyy, Really Strong has been released by startup @AromicaTea This shows how globally people are appreciating the exceptional courage & valour of President @ZelenskyyUa of #Ukraine️ #UkraineWar #UkraineRussiaWar pic.twitter.com/JHrA4QYenI
— Joydeep Phukan (@joyphukan) March 16, 2022
The Aromica Tea Founder was impressed by how the Ukrainian President declined the US government’s offer to evacuate him as Russia attacked his country.
“We are trying to draw an analogy between his character and valour and that of the Assam tea,” Baruah said.
He said that the tea aims to send the message to talk about peace, and not war, over a cup of strong black Assam tea.
The Zelenskyy tea was launched on the website of Aromica Tea on Wednesday. It will be available on e-commerce platforms soon.
Also Read: Assam tea sells for Rs 75,000 per kg
A pack of 200 grams of Zelenskyy tea is priced at Rs 90.
Russia is the largest importer of Indian tea. As much as 34.09 million kilograms of Indian tea was sourced to Russia in 2021. Meanwhile, Ukraine imported 1.73 million kilograms of Indian tea last year.
The Zelenskyy tea has been launched at a time when planters and exporters expressed concerns over the impact on shipments to Russia amid its war with Ukraine.
