Nagaland, Nov 28: Khehovi Yepthomi, Nagaland’s tourism advisor, confirmed at a press conference on Friday that the state is planning to conduct the Hornbill festival beginning December 1 to help artisans and entrepreneurs.
Yepthomi also a BJP MLA told the assembly that the 10-day programme will be held in Kisama, around 12 km northwest of the state capital so that it boosts the local economy.
A colourful dance performance is held in celebration of the culture and heritage of the Naga tribes at the Hornbill Festival, which showcases their heritage, food and customs.
The Hornbill event is termed the “festival of festivals” since it unites all the ethnic groups from the 16 tribes of the state on one platform and promotes their cultures to the rest of the world.
According to the tourism of Nagaland, the state’s tourism and related businesses have been promoted. During Nagaland’s Hornbill festival in 2016, more than 1.12 lakh tourists visited, while 2.82 lakh tourists visited in 2019.
Despite the surge of cases of COVID-19 in the country, the festival was celebrated virtually last year. His remarks were based on a study of the economic impact of the 2018 Hornbill festival, which generated revenues of Rs 45 crore in exchange for an investment of Rs 7 crore.
In that year, the government invested around Rs 11.52 crore for the 10-day gala, which generated a total turnover of around Rs 100.73 crore in transportation, food, accommodation and local products.
Through the annual festival, Nagaland has not only become a popular tourist destination, but it has strengthened the Nagas’ connection to their culture and heritage.
People became more aware of the diverse and vibrant cultures of North East India through the exhibition, Yepthomi said.
Furthermore, he also announced that Kisama, the state’s first international tourism fair (ITM), will be held for the first time this weekend.
Each year, the Northeastern Tourism Promotion Center sponsors ITM, a tourism promotion event designed to broaden the appeal of the northeastern states to domestic and overseas travellers.