India, Feb 25: Linc Ltd (formerly Linc Pen and Plastics Ltd) introduces a Deli range of high-quality and pocket-friendly designer stationery with the motive to ‘Discover the Best Mate with Deli.’ With thousands of options to choose from, a founder finding a best-mate to run things well just became easy. Linc uses its strong distribution channels to cater to the market of Deli products in India, answering all stationery needs.
Deli operates 8 independent sub-brands, with Agnite, Nusign, and JISHI most recently joining the Deli family, and covers a total of 19 product categories that include stationery, office equipment, office furniture, sporting goods, and tools. Deli is a leader in various niche markets.
In 2018, Linc Pen has entered into a partnership with global stationery giants Deli, the stationery giant based out of Ningbo Zheijang, China.
Since 1981, Deli Group has relentlessly developed and pursued one-stop supply solutions, while offering the most cost-effective products to consumers around the world. Deli is the largest stationery manufacturer in Asia.
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In 2021, Linc stepped into its 45th year and has clocked a turnover of Rs 400 crore in FY20. Its products are available in 1.5 lakh retail stores throughout the country, while exports reach 40 countries. This manufacturing industry boasts of a strong and extensive network in South East Asia, the Middle East, the USA, the UK, Europe, South America, Africa, Russia, and CIS countries. Founded in Kolkata in the year 1976, it has now become the beloved pen of every student.
The company has upped its distribution network to 1,50,000; against 1,10,000 till December 2020. Another 40,000 new points of sales are expected soon.
On the e-commerce front, at least 3,000 orders are being dispatched per day, against a previous 1,700 units, driven primarily by brands like Uniball – a premium offering – and Pentonic (at both ₹10 and ₹20 price points). The average price per online order has been upped to ₹200-250.