Shyam Steel campaign features Olympic Medalist Lovlina as Brand Ambassador

Nov 2: The newly launched TVC by TMT Bars manufacturer Shyam Steel has featured the Olympic medallists Lovlina Borgohain and Manpreet Singh. This is the continuation of the company’s ‘Maksad Toh India Ko Banana Hai’ campaign.

With this campaign, the TMT Bar brand wants to message that winning is just the start of any journey, and dreams are achieved through a perfect balance of strength and flexibility.

In the video released by the company, Lovlina Borgohain and Manpreet Singh are seen preparing for their next competition and strengthening themselves to perform better for the next challengers.

In August, Shyam Steel tied in Lovlina Borgohain and Men’s hockey skipper Manpreet Singh as its brand ambassadors. The Assam government decided to approve the appointment of Olympic medal-winning boxer Lovlina Borgohain as Deputy Superintendent of Police (DSP) of Assam police.

The brand is associated with Virat Kohli and Anushka Sharma as the face of the company. It recently launched Shyam Steel Apna Ghar app to provide consumers hassle-free purchase of TMT bars and to boost the sales of its dealer distributor network.

Shyam Steel has established itself as one of the leading TMT Bar manufacturers in the country since 1953. Its founder, Shriram Beriwal had dreamt of building a legacy in the manufacturing industry in the country.

In 1953 he laid the foundation of Shyam Steel with a small unit in Howrah. Later, it was joined by his younger brother Shyam Sunder Beriwala. The leadership of both the brothers contributed to Shyam Steel’s world-class technology, quality control, and complete professionalism, which enables the company to meet the stringent requirements of its reputed customers both in India and abroad.

They are associated with the largest institutional projects in India. The steel products are used for large government entities including public sector undertakings such as the National Highway Authority of India (NHAI), railways, military engineering services, the Nuclear Power Corporation of India (NPCI), and various state governments.

Shyam Steel’s superior design, engineering, and quality manufacturing process provide the ideal strength and flexibility to the TMT steel bars that are required in today’s construction industry.