1. Meghalaya secures second runner-up at ODOP Awards 2023, a notable recognition.
2. ODOP initiative aligns with the central government’s vision for Aatmanirbhar Bharat.
3. Emphasis on balanced regional development and promotion of unique district products nationally and globally.
Shillong, Jan 04: Meghalaya has secured the prestigious second runner-up position at the One District One Product (ODOP) Awards 2023, a significant recognition for the state’s commitment to the ODOP initiative.
The ODOP initiative aligns with the central government’s vision for Aatmanirbhar Bharat, emphasizing balanced regional development and promoting distinctive products from each district on a national and global scale.
The award ceremony, held in New Delhi and inaugurated by External Affairs Minister S Jaishankar, saw Chief Minister Conrad K Sangma announcing Meghalaya’s achievement.
The state’s success is attributed to strategic initiatives, including mission mode programs, the establishment of unique brands, Geographic Indication (GI) tagging, and effective marketing strategies, enabling local products to compete on the global stage.
Vijay Kumar D, Commissioner and Secretary of the Government of Meghalaya, accepted the award on behalf of the state, emphasizing its significance as motivation for farmers and skilled artisans. The recognition highlights the hard work and resilience of Meghalaya’s people, focusing on building agri-value chains, ensuring quality assurance, and fostering global collaborations.
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Meghalaya’s active support for the ODOP scheme includes awareness campaigns, enhancement of production and sales infrastructure, implementation of specific registration processes, and the introduction of new technologies.
Notably, the state successfully exported Khasi Mandarin to Dubai, showcasing its ability to establish valuable market connections.
This accolade signifies Meghalaya’s dedication to innovation, quality, and collaboration, positioning its unique products for both domestic and international markets. The state’s efforts contribute significantly to India’s overarching goal of self-reliance.
