Pride controversy

Guwahati, Sept 14: In the midst of a brewing controversy involving Assam Chief Minister Himanta Biswa Sarma and Congress Member of Parliament (MP) Gaurav Gogoi, the focus remains squarely on Pride East Entertainment Private Limited. Riniki Bhuyan Sharma, the Chairperson and Managing Director of the company, has come forward to address the allegations made by the Congress.

In her response to the ongoing controversy, Riniki Bhuyan Sharma asserts that Pride East Entertainment Pvt. Ltd. has been operating as an independent entity since 2006. The company has diverse business interests spanning various sectors. Importantly, she emphasizes that the company has a strong track record of adhering to the law, with all its financial records accessible to the public.

One crucial point clarified by Riniki Bhuyan Sharma is the eligibility of Pride East Entertainment Pvt. Ltd. to participate in government-supported programs and incentive schemes, similar to any other qualifying enterprise. This assertion underscores the company’s legitimate right to engage with government initiatives aimed at fostering economic growth and development.


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Addressing the specific allegations related to the PM Kisan Sampada Scheme, Riniki Bhuyan Sharma categorically states that Pride East Entertainment Pvt. Ltd. neither claimed nor received any government subsidy under this scheme. She highlights the company’s adherence to all eligibility criteria while making it clear that not a single paisa of government subsidy was sought or received.

Riniki Bhuyan Sharma’s response goes beyond defending her company; it is a staunch defense of a 17-year-old Assamese enterprise that has diligently adhered to the law. She takes pride in the fact that the company has maintained its integrity throughout its existence and has been successfully headed by a woman entrepreneur.

In a significant development, Riniki Bhuyan Sharma concludes her statement by announcing her decision to file a defamation lawsuit against Gaurav Gogoi, Hon’ble Member of Parliament. The lawsuit seeks damages of 10 crore in response to what she perceives as a slanderous campaign against her company and its hardworking employees.

Riniki Bhuyan Sharma’s response to the allegations surrounding Pride East Entertainment Pvt. Ltd. is a robust and unequivocal defense of the company’s reputation and legality. Her statement not only emphasizes the company’s adherence to the law but also underscores its eligibility to engage with government programs. Moreover, it serves as a reminder of the importance of due process and fair treatment in any controversy, especially when it concerns the integrity of a longstanding business entity and its employees. As the legal proceedings unfold, the spotlight remains on the intricacies of this complex issue, where reputation, legality, and ethics intersect.