Agartala, May 24: In a significant development for the tourism sector of Tripura, former Indian cricket captain Sourav Ganguly has accepted the offer to become the brand ambassador of Tripura tourism. Chief Minister Dr. Manik Saha announced the news, expressing his confidence that Ganguly’s involvement will contribute to the growth and promotion of tourism in the state.
Chief Minister Dr. Saha had a telephonic conversation with Sourav Ganguly, affectionately known as ‘Dada’, and was pleased to receive his acceptance of the proposal. Dr. Saha believes that Ganguly’s association with Tripura tourism will greatly enhance the sector’s prospects.
Expressing his pride, Dr. Saha shared the news on his official Twitter handle, stating, “It’s a matter of great pride that former captain of the Indian cricket team, Shri Sourav Ganguly Ji, has accepted our proposal to be the Brand Ambassador of Tripura Tourism. Had a telephone conversation with him today. I am confident that Shri Ganguly Ji’s participation will definitely give an impetus to the state’s tourism sector.”
It's a matter of great pride that former captain of Indian cricket team Shri Sourav Ganguly Ji has accepted our proposal to be the Brand Ambassador of Tripura Tourism. Had a telephonic conversation with him today.
I am confident that Shri Ganguly Ji's participation will… pic.twitter.com/1QwRmXh7T9
— Prof.(Dr.) Manik Saha (@DrManikSaha2) May 23, 2023
To discuss the matter further, Tourism Minister Sushanta Chowdhury and a few other officials visited Sourav Ganguly at his residence in Kolkata’s Behala. The meeting included Transport Secretary U K Chakma and Director Tapan Kumar Das.
After a brief discussion with the tourism minister, Sourav Ganguly expressed his readiness to take on the role of Tripura Tourism’s brand ambassador. He also mentioned that he would be willing to visit the northeastern state whenever he is invited.
Sources suggest that Sourav Ganguly, upon his return from an overseas tour, is expected to visit Agartala, the capital city of Tripura, towards the end of June.
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The BJP-led state government of Tripura has been proactive in its efforts to develop and promote tourism since coming into power. It has invested in several innovative tourism initiatives, including modernized eco-tourism, tea tourism, and the enhancement of religious tourism sites through the PRASAD and Swadesh Darshan schemes.
Sourav Ganguly’s association with Tripura Tourism as the brand ambassador is expected to bring a fresh wave of attention and interest to the state’s tourism offerings. His popularity and charisma are likely to attract tourists and promote Tripura as a must-visit destination. With his involvement, Tripura aims to tap into the immense potential of tourism and boost its economy while showcasing the state’s rich cultural heritage, natural beauty, and warm hospitality to the world.
The appointment of Sourav Ganguly as the brand ambassador of Tripura tourism highlights the synergies between sports and tourism, creating a platform to leverage the immense appeal of cricket and the allure of the state’s attractions. As Ganguly embarks on this new role, there is an optimistic outlook for the growth of tourism in Tripura, further cementing its position on the tourism map of India.