Domino's enters the biryani market with 'Ekdum'

Domino’s Biryani Ekdum, Dec 17: Jubilant FoodWorks – the makers of Domino’s Pizza has entered the biryani business with ‘Ekdum’, a collection of 20 different biryanis from across the nation.

The range of biryani includes Hyderabadi Nizami Biryani, Lucknow Nawabi Biryani, Kolkata Biryani, Butter Chicken Biryani, and more. Besides, they are also offering a large-scale assortment of kebabs, curries, bread, raitas, chutneys, and desserts.

Ekdum’ range will start at Rs 99. The Biryanis and other delicacies will be served in a special ‘Dum Seal‘ packaging which is eco-friendly, tamper-proof, and microwave friendly.

Speaking about the new brand, Shyam S Bhartia, Chairman and Mr Hari S. Bharatia, Chairman, Jubilant FoodWorks Limited said, “In line with our strategy of portfolio expansion, we are delighted to introduce Ekdum, our new venture in the Biryani category. We see strong potential in this segment and are confident that Ekdum, with its sharp and differentiated proposition, will create a strong position for itself in the market”.

Customers will be able to order the Ekdum menu using the company’s mobile app and websites, it said. They will be able to choose from an extensive range of kebabs, curries, breads, desserts, and beverages. There will also be a range of raitas and chutneys that will serve to complement the food, Jubilant FoodWorks added.

Ekdum! will be affordably priced with biryani prices starting from ₹99 that will offer unbeatable value for money to customers. These biryanis and other delicacies will be served in a special Dum Seal packaging which is eco-friendly, tamper proof and microwave friendly that locks in the flavour and aromas keeping them fresh and safe,” the company said in a statement.