Modi ka parivar

1. BJP adopts “Modi ka parivar” as 2024 campaign slogan post Lalu Yadav’s remarks.
2. Lalu Yadav’s comments questioned PM Modi’s family status and religious practices.
3. BJP leaders, including Amit Shah and JP Nadda, update social media handles with the new slogan.


New Delhi, March 04: The BJP’s slogan for the 2024 elections, “Modi ka parivar” (Modi’s family), has emerged as a prominent campaign theme, following a personal attack on Prime Minister Narendra Modi by Rashtriya Janata Dal (RJD) patriarch Lalu Yadav.

Yadav’s comments, made during a rally of the INDIA Opposition bloc in Patna, targeted Modi’s family status and religious practices. He questioned Modi’s claims of being a devout Hindu, citing examples from Hindu traditions.

In response to Yadav’s remarks, top BJP leaders, including Union Home Minister Amit Shah, party president JP Nadda, Union Ministers Nitin Gadkari and Anurag Thakur, and former Chief Minister Shivraj Singh Chouhan, added “Modi ka parivar” to their social media handles.

This move is seen as a show of solidarity and a direct response to Yadav’s criticism.


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The “Modi ka parivar” campaign mirrors the “Main bhi chowkidar” (I am also a watchman) drive initiated by the BJP before the 2019 general elections. During that campaign, BJP leaders adopted the slogan to counter Rahul Gandhi’s accusation of corruption against Modi with the phrase “Chowkidaar chor hai” (The watchman is a thief).

Yadav’s remarks sparked condemnation from BJP leaders in Bihar, with Deputy Chief Minister Vijay Kumar Sinha denouncing them as offensive and disrespectful.

Sinha criticized Yadav and the RJD for their alleged disregard for Hindu traditions and accused them of attempting to undermine the country’s cultural heritage.

The BJP’s adoption of “Modi ka parivar” as a campaign slogan reflects its intention to project unity and loyalty towards Prime Minister Modi amidst political attacks and criticism from opposition parties like the RJD.